Speaking
I offer keynote and workshop presentations at internal and industry events around the world.
Over the years I've spoken about many topics, always with the intention to remind listeners that the problems we face are human ones.
I am currently offering presentations and workshops that cover the design system research I've conducted in the last few years.
If you're looking for a presenter or facilitator for your meeting or event, please reach out.
Design System Presentations
The Anatomy of a Design System
30–60 minute presentation, Q&A welcomeMost organizations don't have a clearly articulated, shared understanding of the definition of a design system. Oftentimes, even those closest to the design system haven't aligned on this. Armed with this recognition, I spent many months examining and comparing design systems across industries and company sizes. The end result is The Anatomy of a Design System.
This model breaks down the layers of a system as well as the parts that make up each layer. Having a clear explanation, along with easy to understand visuals, helps teams find that missing shared understanding and encourages the necessary conversations to find their own design system anatomy.
Read The Anatomy of a Design System articleA Maturity Model for Design Systems
30–60 minute presentation, Q&A welcomeFor the last five to ten years, systematic design and development practices have been growing and growing. It’s no wonder that, once we put a name on this snowball (hello, design systems), it only picked up speed. If you manage more than one site, if you support more than one brand, if you want to be more efficient or more consistent or more unified in your product building approach—this presentation is for you.
We'll dig into the four major concepts covered by my Design System Maturity Model, developed from years of interviews and industry-wide surveys.
- The four stages of design system maturity
- How a design system's origin story impacts its path through maturity
- A framework for maturing in a healthy way
- A framework for maintaining stability
Design System Culture
30–60 minute presentation, Q&A welcomeThe technical and creative aspects of a design system are undoubtedly important, but they are only two parts of a three-part puzzle. The third piece? Culture. Organizational culture, the subculture of a design system team, and (most importantly) the relationship between the two is vital to the success or failure of any systematic program.
In this presentation, I share a model for understanding organizational culture, offer tools for evaluating your own culture, and expose how this knowledge can dramatically impact the approach you take with your design system.
If you've ever felt like you're swimming against the current, this is the presentation for you.
Read the Design System Culture articleMaturing Design Systems
Half-day or full-day workshop, Up to 40 attendeesThis workshop is designed to expand your team's thinking about what systems are and how to nurture their healthy maturity inside the unique culture of your organization. We'll dive deep into what design systems are, we'll discuss the four stages of design system maturity, and we'll wrap up with a detailed explanation of the impact an organization's culture has on a design system.
Each section has activities and breakout discussions intended to help attendees make the material practical in their specific context.
My new design system course is available!
This Frontend Masters course is for technical and design leadership looking for strategies to lead, create, and mature your organization's systematic design program. I offer a series of mental models to help shift the way you think about design systems, addressing the root causes of so many design system challenges.
This course covers the anatomy of design systems, how systems mature, how your organization's culture impacts your design system, and a whole lot more.
Fair warning: this is not a course on Figma, React, Zeroheight, or any other tool. This is a chance to let go of the tooling and tackle the hard problems—the people problems.
Previous Speaking Engagements
User Experience Lisbon
Presented in Lisbon, Portugal on May 23—26, 2023I offered a full day workshop on maturing design systems to 55 people and a keynote presentation on design system culture to over 400 people.
UXDX Community
Presented Online on January 11, 2023I offered a one hour online presentation along with Q&A covering the Design System Maturity Model.
Smashing Meets Design Systems
Presented Online on November 15, 2022A 45 minute online presentation alongside Hayley Hughes and Dan Mall about design system culture.
Clarity Conference
Presented in New Orleans, Lousiana on November 9—11, 2022A 45 minute presentation along with a follow up discussion led by Jeremy Keith on design system culture for Clarity, a design system conference.
Amuse UX
Presented in Budapest, Hungary on October 5-7, 2022I led a full-day workshop on maturing design systems along with a 45 minute keynote and Q&A session on the anatomy of a design system.
Smashing Conference
Presented in Freiburg, Germany on October 5–7, 2022A 45 minute keynote presentation with Q&A led by Vitaly Friedman about the anatomy of a design system.
La Product Conference
Presented in Paris, France on June 9, 2022I gave a 45 minute keynote session on the anatomy of a design system.
La Product Conference
Presented in Madrid, Spain on May 19, 2022I gave a 45 minute keynote session on the anatomy of a design system.
Front Conference
Presented in Zürich, Switzerland on August 25–26, 2021I gave a 45 minute keynote presentation along with Q&A covering the design system maturity model.